marketing

Back in 2009, I wrote a piece about failing to communicate and how an abundance of information creates a scarcity of information. I wrote back then:

If I wanted to know how well-managed and successful your company was, I would only need the (honest) answers to three questions:

1) How tolerant of IT risk is your company?
2) How committed is the executive team to using IT as a strategic enabler/differentiator?
3) How well-aligned and coordinated is IT with other business functions?

Two things to start:

1. I have no qualms with CMOs and their responsibilities – it is a critical job in most organizations and hard to do as any other one.
2. I was not going to caveat the title and say ALL CMOs, but am trying to avoid being singled out as ignorant (yeah, new thing for me – I know)
   

Dr. John Dawes nails it. In a white paper titled Marketing Gurus and Fads – how to avoid them, Dawes writes:

“Marketing abounds with ‘fads’ – which over-promise and under-deliver. These messages are sometimes presented as the ‘secrets’ of companies that are supposedly fantastically successful at the moment. The sad fact is that most of these messages are incredibly over-optimistic and at worst, downright deceitful.”

Google you are brilliant.

Take the advertising people that created four iconic American ads, fuse them with a bunch of hot shot digital marketers and create new customer engagement processes using the best of today's technology.

Were you one of the hundreds of thousands of people who downloaded Beyonce's new album last week?

Let's take a closer look at this recent phenomenon.

History provides a revealing context for identifying the significance of the present and an outlook for the future. I became convinced of this when I recently perused a marketing journal from 13 years ago.

The MIT Sloan Management Review recently asked Does Data Have a Shelf Life? According to the article: