marketing

why do tech start ups fail?

Why do so many tech start-ups fail?  What advice do entrepreneurs need to heed?  These and other topics are covered in an interview I conducted with Ian Andes, President of 4iiii Innovations.

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The presentation I gave to the Assisted Living Conference in Liverpool

I have spent the last couple of days in Liverpool. My first visit to this part of the UK.

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Social Media Are More Interested in Your Supply Chain Than Your Marketing

Horse meat keeps turning up in European food products. Though the vast majority of brands tested most recently by the UK government came up clean, meat from Taco Bell and Bird’s Eye got flagged. This comes after major equine revelations about Burger King’s cheeseburgers and Ikea’s meatballs.

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Ignite us

What is marketing in 2013? How do you ignite your ambassadors and the makers of things?

The following presentation was held for Microsoft in Lisbon on the 20th of February 2013.

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It's Time to Re-Invent Advertising

Several weeks ago I drafted a post articulating the need for the Public Relations industry to re-invent itself. That still needs to happen—and there's a lot of work to do. What I didn't communicate in that post is the fact that it's becoming increasingly meaningless to distinguish yourself as a practitioner of "advertising" or "public relations" because increasingly to the end consumer, user or stakeholder—it's all just becoming content. And as I've stated many times before:

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Briefs Based on Social Data

I just mentioned this in my weekly email but I really liked Colin Nagy's (exec director of The Barbarian Group) Realist's Guide to Marketing in 2013.

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The Most Misused Term in Marketing

Compete recently ran article claiming that Mobile Twitter Users Are the Ideal Audience for Advertisers. In it, Compete reports that, compared to other Twitter users, mobile Twitter users in the U.S. are 86% more likely to be on Twitter several times a day and 57% less likely to use Twitter on a desktop computer.

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10 Essential Reads for the Modern Marketer: New Inspiration & Timeless Classics

As a modern marketer it is vital to stay on top of current trends and brush up on forgotten or underutilized skills. In my last blog post I was asked by several folks what books I am currently reading and what books I recommend to become a better writer. As I mentioned, becoming a better writer starts with the basics, but you also need some inspiration and ideas along the way.

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2.7 billion mobile cameras to ship by 2018 - what this means for brands

Recently I posted about global digital camera shipments out of Japan decreasing by 40%+ - 48% when it comes to entry level cameras.

The reason is of course the increased use of smartphones as people’s main cameras.

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Ageing consumers and the future of Pharma

I found this presentation by Patrick Dixon - titled: "Older Health Consumers: Marketing To Ageing Customers - the future for Pharma" interesting, but I have a couple of 'buts'.

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