marketing strategy

The 7 Secrets of a Good Marketing Budget

by: Alain Thys

By now you should be close to having all of your top-line budgets approved and be heavily into the detail of spending the marketing funds you've just been entrusted with. Yet before you rush off to fill the pockets of agency wizards and media-moguls, I'd like to stir things up a bit. For this post, I have come up with 7 budget recommendations against which to benchmark your decisions.

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Ad Agency Of The Year - It’s You Again

by: Karl Long