marketing strategy

by: C. Sven Johnson

Seems as if the marketing/videogame/metaverse blogosphere is full of posts and comments discussing yet another round of embarrassingly amateurish mainstream media articles and commentary on Second Life.

by: Guy Kawasaki

by: Dick Stroud

This is what VW says about this campaign.

by: Dick Stroud

What a strange headline in Advertising Age. The tag line explains: “Marketer Spies Goldmine in the Often-Overlooked Baby-Boomer Consumer”.

by: John Caddell

by: Dick Stroud

A few of us with an interest in 50-plus marketing received an e-mail asking: “How does the aging of celebrities affect the psyches of the 'normal' aging population?

by: Dick Stroud

When important changes occur very slowly they don’t seem so important. When you look at the changes over a period of time their enormity becomes clear.

by: Roger Dooley

by: Joseph Mann 

Does your business have a mobile version of its client-facing web site? If not, are you ready to go mobile in 2007? You'd better be, if a survey and article by Information Week late last year is any measure:

by: Jon Miller

Modern B2B marketing requires a new set of "left-brained" skills, including: