marketing strategy

Sampling Hotels

by: Jonathan Salem Baskin

News that Showtime is following HBO's lead and planning to show its programming for free in Sheraton hotels got me thinking about how hotels are the perfect places for sampling.

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New Balance Trips

by: Jonathan Salem Baskin

New Balance is forsaking its heritage of communicating with its consumers with low-key, credible honesty, and embracing instead a flashy ad campaign.

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Borders as a Social Medium

by: Jonathan Salem Baskin

Borders has lost a hunk of its financing, suspended its dividend, and hired Merrill Lynch & Co. to "review its strategic alternatives."

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Trucks and Gorillas

by: Jonathan Salem Baskin

Cadbury Dairy Milk has released its latest piece of entertainment, this time featuring airport vehicles racing down a runway to the strains of Queen's "Don't Stop Me Now."

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An Olympian Hangover

by: Jonathan Salem Baskin

Revelers who were at the quadrennial branding bacchanal otherwise known as the Olympics are already waking up to what I'd expect are gold medal-winning hangovers.

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B2B Marketing Communications: Thought Leadership with Dianna Huff

by: Jon Miller

The next interview in our B2B Marketing thought leader interview series is with Dianna Huff, B2B Marketing Communications Consultant.

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Bikinis, Babes, and Buying

Scantily clad women have been used to sell products to men for decades, and likely for millennia in one form or another. There’s little doubt that the typical male brain is wired to respond to attractive females in revealing attire. But is this a cheap attention-getting trick that has no real impact on sales, or does it actually work? Researchers shed new light on this topic by exposing subjects to either videos of women in bikinis or more neutral videos, and evaluating their decision making ability.

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Luxury Brand Marketing - Marketers Must Read

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Innovation and the Art of Managing Customer Adoption

by: Idris Mootee

Finally back home from Chicago after a busy week sitting in cafe reading the Journal. I was meeting with some MaRS people today and I was really excited be able to talk to people who really understand innovation and the art-of-start-up. I think they are offering is highly valuable for start-ups as they provide market intelligence and counseling from a team of experienced, multidisciplinary professionals. They primarily provide services to technology companies at early stages of business development.

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Blended Distribution Strategies & New Marketing Opportunities

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