16 Questions to Ask Yourself When Listening to Customers
by: George Silverman
Marketers listen to lots of focus groups. But they don't always know what to listen for. In the past, I have provided long checklists, but to experienced people, the lists probably come across as either a little condescending (that means talking down to people — just kidding!), unnecessary or — on the other side of it — a little bit overwhelming.