marketing research

by: George Silverman

Marketers listen to lots of focus groups. But they don't always know what to listen for. In the past, I have provided long checklists, but to experienced people, the lists probably come across as either a little condescending (that means talking down to people — just kidding!),  unnecessary or — on the other side of it — a little bit overwhelming.

by: George Silverman

In an article last Monday in the Wall Street Journal, reporter Emily Steel described the growing trend of using online social networks -- both existing and company-encouraged -- for marketing research. It's a very dangerous trend, as I point out in my letter to her. Many companies are headed for disaster if they give undue weight to the opinions expressed on their online networks.

Emily,

by: George Silverman

The New Hampshire Primary is a cautionary marketing tale.

The polls missed the Clinton victory by a mile yesterday, yet they were right on target with the McCain victory. Why?

No one knows exactly what happened for sure yet, but several possibilities illustrate some of the pitfalls in marketing research.

 by: Stefan Kolle

        As I pointed out in my previous post, in my opinion we are measuring the wrong things in marketing, and many of us are still living in a delusional world of measurability. Let me take this discussion into the realm of Word of Mouth (WoM).

by: Stefan Kolle

by: Idris Mootee