marketing innovation

If you read this blog on a regular basis, you are probably receptive to the idea that marketing needs to “reboot” itself. Whether driven by the initiative of a visionary and focused CMO, or the – not so gentle - intervention of the executive board, the profession needs to challenge some of its most deeply rooted orthodoxies. The alternative is simply too costly.

Size is always a big factor in product design and marketing. The iPad essential becomes an iTouch for the tallest man in the world. I always have a problem with oversized drinks in this part of the world, but I also have a problem with the undersized drinks in Europe and Japan. A cup of tea in London is really too small for me and I almost needed to order two. A cup of tea in New York is usually way too big and I have to pour away 30% of it right away.

Guest Post by: Denise Lee Yohn

A few weeks ago, Forbes ran an article (http://www.forbes.com/2010/01/22/retail-marketing-products-barbie-hyunda...) entitled, “Innovation Beyond Apple.” The piece de-briefed a discussion among executives from a range of consumer goods companies including HSN, Mattel, and Chrysalis, an incubator company for emerging brands. It challenged readers to think about innovation differently, and many of the points resonated with me.

by: Scott Goodson

by: Yann Gourvennec

 by: Stefan Kolle

        As I pointed out in my previous post, in my opinion we are measuring the wrong things in marketing, and many of us are still living in a delusional world of measurability. Let me take this discussion into the realm of Word of Mouth (WoM).

by: Karl Long