marketing definitions

Marketing and the CMO

by: Idris Mootee

Over the last two decades, marketers liked to believe that they have significant progress in making marketing results more scientific. Furthermore, they have tended to believe that with the advent of Customer Relationship Management (CRM) technologies, that they are building relationships with customers.

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Modern B2B Marketing Defined

by: Jon Miller

The focus of this blog is to discuss new ways of thinking about B2B marketing, from best practices in lead acquisition and nurturing to marketing accountability to community-based marketing.

It is clear that traditional marketing approaches are no longer acceptable. Some reasons why:

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Sneak Preview: Beyond Marketing: In Praise of Societing by Bernard Cova, Olivier Badot, Ampelio Bucci

by: Yann Gourvennec

Beyond Marketing: In Praise of Societing

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New Role of Marketing, Cont'd

by: Jennifer Rice

Thanks to David Foster at PhotonCourier for his comment on my recent post on the new role of marketing. He says,

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