marketing change

If there is one event I would have hoped to attend this year, it is the Marketing 2.0 Conference which is taking place in Paris later this month.  Put together by Nils Andres of the Brand Science Institute, it features a lineup of remarkable individuals to talk about the future evolution of marketing as we know it.  Alas, travels take me elsewhere, so I will have to rely on blogs, Twitter and whatever shows up on Slideshare afterwards.

These are exciting times.  Sure, we have a recession, and there is the looming threat of inflation, unemployment and further value destruction.  But all these clouds are also lined with opportunity.  The opportunity to change the way we work.  To set things right.