marketing books

History of Marketing, Part Two

Last week I started a recap of the History of Marketing, which was actually inspired by the future – that is, the comments I got about my write-up on the Future of Marketing micro-conference in which marketing experts like Guy Kawasaki, Scott Monty, and Frank Gruber shared what they expect the future of marketing will bring.

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Ideo, the Shopping Cart and the Halo Effect. What Is - Really - Good Design?

(Almost) Anybody interested in innovation knows about the IDEO process and the well-famed Ideo shopp

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