marketing accountability

Two Free Reports on the Brand Agency Disconnect

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Dear Nick, I DO Love Creatives ...

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What Do You Do When Old Media Vehicles Are Losing Effectiveness And New Media Vehicles Are Not Proven And Generally Lack Measurement?

by: Idris Mootee

On the flight to Asia I was reading a latest study conducted by Aegis Group's Marketing Management Analytics and Financial Executive magazine. 6 in 10 financial executives believe their companies' marketing departments have an inadequate understanding of financial controls, and 7 in 10 said their companies don't use marketing inputs and forecasts in financial guidance to Wall Street or other public disclosures.

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Community Marketing (Part One): UGC is Part of the Internet DNA

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Building Power and Respect through Marketing Accountability

by: Jon Miller

CMOs have long fought hard to earn the power and respect they deserve. Today's CMOs face greater challenges than ever to demonstrate that their actions have a real impact on revenue, cash flow, and the bottom line.

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Dashboard Spy: A Blog About Business Dashboards

by: Ilya Vedrashko

If you are into interfaces and analytics and visualizations, you will like Dashboard Spy, a fairly new blog that already has amassed dozens of screenshots of executive dashboards, including indicators of advertising effectiveness.

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On Accountability, now on Slideshare

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A Little Less Conversation ... (slideshow)

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Does the Future of Marketing Lie East?

by: Alain Thys

I have just been on what I can only describe as a 'Romanian roller coaster'.  Two days of non-stop meetings, a keynote on a conference of planners, a 4 hour inspiration session with 50 marketers (90% women :-), a TV show, a dozen interviews and more conversations than I can remember.  And this all while a few months ago I didn't even know that there was an event called Masterplan 2007, taking place in Bucharest.

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