marketing 2.0

A Little Less Conversation, a Little More Action

 

If there is one event I would have hoped to attend this year, it is the Marketing 2.0 Conference which is taking place in Paris later this month.  Put together by Nils Andres of the Brand Science Institute, it features a lineup of remarkable individuals to talk about the future evolution of marketing as we know it.  Alas, travels take me elsewhere, so I will have to rely on blogs, Twitter and whatever shows up on Slideshare afterwards.

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Marketing 2.0 and Five Key Trends

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a few thoughts about innovation, novelty, the Internet, web 2.0, and the halo effect

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Ideo, the Shopping Cart and the Halo Effect. What Is - Really - Good Design?

The Ideo Shopping cart
(Almost) Anybody interested in innovation knows about the IDEO process and the well-famed Ideo shopp

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