About a week ago Guy Kawasaki wrote an article on the Top Ten Lies of Marketers. While I admit I recognised quite a few, I wanted to provide some balance by indicating truths a “real” marketer does live by. Compare it to a marketer's Code of the Samurai.
Usability specialist Jacob Nielsen predicts that "liberation from search engines will be one of the biggest strategic issues for websites marketers in the coming years." He writes that as the cost of search ads go up, marketers will increasingly rely on email newsletters, request marketing, RSS feeds and mobile features.
Blogging has flipped traditional PR on its head. It used to be that ink begat buzz. Life was simple then: you sucked up to the Wall Street Journal, one of its reporters wrote about your product, and the buzz began.
There is a growing debate over the viability of consumer generated media (or user generated content) as a venue for marketers to engage in serious consumer branding. The problem stems from the idea that the context of brand messaging is as important as the message itself.
Recently I placed a few posts on the changing nature of media consumption which basically started me thinking about my own media consumption. That was when the magnitude of the new consumer behaviour hit me.
According to a recent McKinsey research, marketeers are facing an ever growing credibility gap at the CEO level. The global consultancy interviewed 30 European CEOs and chief marketing officers to get their opinion on marketeers.