marketers

What's The Emerging Global Soul Anyway?

by: Scott Goodson

Just back to New York from a recent trip to our Amsterdam agency, via a stop over for din din with a female friend in Berlin. Not that this is anything odd. Except for the fact my friend in Berlin is part Brazilian, part German, part Swedish and a tad Dutch.

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Waning Opportunity to be Early Mover on Green

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Word-of-Mouth or When the Unbiased Opinion Is Trusted Around the Globe

by: Christian Smagg

You may have come across one of my posts entitled “Which consumer 2.0 are you?” urging marketers to develop a better understanding of their customers’ online behaviour and devise a coherent and adapted social strategy accordingly.

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Why Percentages Don't Add Up

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Green Brand Disconnect

by: David Wigder

This week’s cover story in BusinessWeek featured the experience of Auden Schendler, corporate director of environmental affairs at the Aspen Skiing Company (ASC), as he tried to convince his senior management that going green was worth the investment (“Little Green Lies,” October 29, 2007).

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Top 5 Challenges for B2B Demand Generation Marketers

by: Jon Miller

I'm here at the MarketingSherpa B2B Demand Generation Summit in Boston. The opening session was by Sean Donahue, Senior Editor for B-to-B Marketing at MarketingSherpa. In it, he shared the top five challenges faced by B2B marketers. I was especially intrigued by challenges 3, 4, and 5.

1. The Growing Committee

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Green Marketing as a Vehicle for Consumer Engagement

by: David Wigder

Today, smart marketers are focused not only on whether consumers view their message, but to what extent they engage with it. One definition of engagement is as a measure of consumer involvement with a marketing vehicle. As defined, it implies that engagement should be considered as both a marketing tactic and a metric that can be measured and optimized. 

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“Fast Forward: Designing for Constant Change” Study

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Niche Marketing Is The Key To Viral Marketing

by: Karl Long

Bobby Hendersons post explaining his Fine Art Taco experiment should be required reading for all marketing, advertising, business people, and bloggers.

taco experiment

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Conversational Marketing: Any Topic… So Long As It’s About Our Product

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