marketers

The Lost Generation of Marketers

Today’s FT has an article about the inability of today’s older marketers to ‘get’ the use of social media. Sorry, this article might be on subscription only.

The outgoing marketing chief of Unilever has warned of a “lost generation” of brand managers who do not understand the web and social networks.

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UK Marketers Admit Falling behind Social Media Trends

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Online Advertising Priorities

by: Dick Stroud

Many thanks to Martijn de Haas for telling me about this report from the European Interactive Advertising Association titled: “Marketers’ Internet Ad Barometer 2009.”

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Mexico's Branding Nightmare

by: Jonathan Salem Baskin

Salmonella. Drug violence. Now swine flu. You think Mexico's development and tourism marketers are having a few sleepless nights?

Only this nightmare is real.

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Survey Says..Uh Oh

by: Jonathan Salem Baskin

A survey of top marketing executives at 180 businesses late last year revealed lots of interesting tidbits, and one overwhelming observation: they're clueless.

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Social Marketing Down on Hype Cycle Graph

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Marketers Face Steep Web 2.0 Learning Curve

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Walking the Talk in Adland ... A Talk with Brian Fetherstonhaugh

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Marketers Are Partly to Blame for Commodization by Providing too Many Choices. Marketers Need to See 'Less Is More'

by: Idris Mootee

Choices are a two-way sword. Common sense tells the more choices the better and as consumers we welcome more choices. We are all overrun by brand names, product choices, delivery choices, pricing options and payment options. These explosions of choices together with rising mistrust of corporations together; a bland corporatization of the world, and people just don't know what to believe anymore. More choice can mean less consumption. Companies need to rethink their portfolios.

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The Dinosaurs Thud

by: Jonathan Salem Baskin

In two days, two marketers responsible for spending a cumulative $9 billion last year lost their jobs, though nobody is talking about where all the money went.

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