Corporate Values Are Worthless

Corporate values are all the rage these days. They’re worthless unless companies are willing to sacrifice for them.
I say this because it’s just too easy to spend money, especially on topics that marketers have identified as important to customers. “Doing good” has been a function of communications outreach for decades; wether you call it cause marketing, corporate philanthropy, or corporate social responsibility, it’s easily rationalized as a marketing expense. The budgets are already there, most of the time.
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The Biggest Issue In Content Marketing

Suddenly everyone is talking about Content Marketing and perhaps the chart below explains why.

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The Right Brain vs. Left Brain of Marketers [Infographic]

Guest Post by: Jason Miller

Are you a Right-Brain or a Left-Brain Marketer?

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McKinsey Report: What Marketers Are Saying about Social Media

Guest Post by: Jon Stokes

A survey by McKinsey has examined the use of digital tools and technologies across the marketing departments of  792 companies from a range of industries, titles, company sizes and countries.

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The Evolution of a Marketer

Guest Post by: Maria Pergolino

B2B Marketing: The Evolution of a Marketer

According to Merriam Webster, by definition, evolution is “a process of continuous change from a lower, simpler, or worse to a higher, more complex, or better state.”

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A Marketing Guy’s Approach to Self Marketing

Guest Post by: Laszlo Kövari

I got this email the other day from a marketing guy looking for a job.

It’s so full of generalities that it’s borderline funny. I think it would be difficult to write something like this for a “the most undifferentiated” competition.

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Social Media, Apple

My latest column in Advertising Age reaffirmed a phenomenon I've seen for a while now: the topic most marketers want to talk about is social media. Praising or deriding Apple comes in a close second.

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Marketing Champions

First the bad news: Only 18% of CEOs are “very satisfied” with their marketing organizations. Yep, that’s saying 4 out of 5 CEOs lack confidence in their companies’ marketing people.

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Why Marketing Needs to Change: A CEO’s Perspective

In the coming months C-suites from around the world will be presented with the marketing budget proposals for 2011.  Once again, many will approve them without real conviction.

After all, when it comes to marketing, many financially focused CEOs find themselves in a quandary.  On the one hand they know that the people who work in the marketing department are smart, creative, well-intentioned and hard-working.  On the other, they have difficulty figuring out what these people do all day.  Whether their beautiful initiatives actually make a difference.

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PowerPoint Makes Us Stupid

I read with a mixture of shock and smug satisfaction the recent New York Times story in which a Marine Corps general said “PowerPoint makes us stupid.” It turns out the popular presentation format has been messing up American war strategists just like it has confounded corporate planners. 

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