Market Sentinel

Guest Post by: Monica Shaw

One of the things that continues to amaze me about social media measurement is how quickly our abilities are evolving with the ongoing changes in technology and the Internet. Computers are getting faster, math is getting slicker and the number of people working on social media measurement is multiplying like a viral tweet.

Guest Post by: Dhiren (Market Sentinel)

Social media has enabled all of to become content creators in our own way. But just how prolific are we? Gary Hayes’ Social Media Counts widget eludes to the speed at which we’re tweeting, blogging, texting and everything else in between.

Guest Post by: Dhiren (Market Sentinel)

It’s been written – sort of.

Creative social have put together a nice eBook called “Digital Advertising: Past, Present and Future”. The book is a compilation of essays and comments, from digital thought-leaders, about how digital advertising has been evolving.

Guest Post by: Dhiren (Market Sentinel)

Gary V is the best example of a Marmite character by far; many people cannot stand his loud brashness whilst others think he’s straight talking and quite passionate. I’m from the latter camp and I’ve got time for his videos because, evangelism aside, he’s straight talking and he talks about business.

Guest Post by: Dhiren (Market Sentinel) 

Ethnography promises new insights for companies seeking to understand communities. A few weeks ago I caught up with ethnographer and technology researcher Tricia Wang to learn how.

Guest Post by: Monica (Market Sentinel)

Who are the people who are most likely to spread good (or bad) will about your brand? We look at ways to find these people online.

Guest Post by:  Eli (Market Sentinel)

Malcolm Gladwell makes a convincing case that high-risk activism depends on real-world relationships, but he ignores the value of social media for changing popular consciousness.

Guest Post by: Monica (Market Sentinel)

What are your brand’s best and worst qualities? Your customers know best. We show you how to use social media to understand brand perception online.

Guest Post by: Monica Esposito

Lush cosmetics and the Body Shop may be birds of a feather, but not when it comes to social media strategy. Lush is ruling social media engagement while the Body Shop lags behind. We took a deep dive into their Facebook pages to find out why.