market research

8 Reasons to Do Your Market Research in Virtual Worlds

Continue Reading

A New Era for Qualitative Market Research?

by: Matt Rhodes

Some people think that the the internet and qualitative research make unlikely bedfellows. But at FreshNetworks, we think that qualitative methods are set to exploit the way we use the internet, and specifically online communities, to share opinions and information.

Continue Reading

Brain Image Bias

by: Roger Dooley

The use of brain imaging in evaluating advertising and products is increasing, and one wonders if the judgment of marketing execs could be clouded by the presence of colorful scan images when used to back up humdrum conclusions in the text. The answer is almost certainly, “Yes.”

Continue Reading

Brand Tags - Crowdsourcing Brand Perceptions

Continue Reading

How 'The Interpreter' Screws Up Market Research

 brain_interpreter.jpgby: Roger Dooley

Most market researchers earn their living by asking questions - what people did, why they did it, what they might do in the future, and so on. The methodology varies - focus groups, Web surveys, interviews, etc. - but in most cases the fundamentals are similar.

Continue Reading

News Flash: 110% of Consumers Shop Green!

This just in: pretty much every consumer is concerned about the environment and is thinking conscientiously about what they buy — how it's made, under what conditions, and by whom. All you have to do is make good, green stuff and they'll buy it! We've reached the tipping point!

Continue Reading

What's Behind the Green Consumer Research?

Continue Reading

Game Developers chase Serious Games Business Models

by: Eliane Alhadeff 

Via: Mass High tech News

The ideas for Serious Games technology -- from military simulation to personal health care -- are coming quickly for entrepreneurs, but establishing a business model is a different story.

Serious Games challenging us to play a better future

Continue Reading

Serious Games: A Sizeable Market - Update

by: Eliane Alhadeff

In my previous post Serious Games, Serious Money: A Sizeable Market, dated March 12, 2007, I've tried to extrapolate a few "back of the envelope" figures for the actual size of the Serious Games market, departing from PricewaterhouseCoopers' media outlook report 2006 for the video game sector worldwide.   

Continue Reading

Neuromarketing Continued

Continue Reading
Subscribe to RSS - market research