70, 20, 10

I've been talking about 70, 20, 10 models for a good time, and it seems that it's applicable in a wide number of different contexts. Generally, it relates to the idea that the majority of time, focus, attention or resources should be focused on established practices or core methods, but room should be left for both extending those core approaches and taking them in new directions, but also for completely new ideas and input.

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Selling Today: Casting a Wide Net and 'Going for the No'

by: John Caddell

Market segmentation is a very attractive concept. Analyzing a group of customers, comparing it to the capabilities of your product set, and deciding who are the highest-probability targets. Salespeople then focus their efforts on this narrower set of prospects. Sales then follow.

At its worst, though, segmentation allows you to fall in love with a small pipeline. After all, if the prospects are in the target segments, they should be easier to close than an undifferentiated mass.

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Go to Market by Extreme Business Planning

by: Sigurd Rinde

Don't know if this is an effort to make own behaviour plausible, but so what...
When entering a market the GAMP (Generally Accepted Marketing Practices) has to be right, as in getting certain stuff right:
  • Target market
  • Price
  • Packaging
  • Channel
  • Story
  • And the rest of it
But one forgets, there are two ways to enter a market:


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Carbon Pricing (Cap and Trade/Carbon Tax) Is Just One Piece of the Puzzle: Towards a Comprehensive Climate and Energy Policy - Part 1

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Finding Equity in Labor

by: Jonathan Salem Baskin

(note: this is part 3 in this week's 5-part series on the brandification of our lives) 

Earlier this year, I wrote that Karl Marx was prescient when it came to explaining the woes of corporations that find themselves chasing the same consumers.

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Can the Market Decide Influence in Social Media?

by: Matt Rhodes

Over the weekend I wrote about Ian Schafer, who sold advertising space on his Twitter feed for a month on eBay; the item closed at $1,082.01 (see post here). This experiment interests me for a couple of reasons:

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Trying to Market Music? Don't Try to Predict Hits

by: John Caddell

This month's Harvard Business Review discusses a study by three Columbia academics on the effect of social influence on selecting music ("Marketing in an Unpredictable World" - $$).

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The Rule of Three: Do Most Markets End Up Being Dominated by 3 Different Companies?

by: Yann Gourvennec

Have you ever wondered why most markets - when they are mature enough - end up being dominated by 3 players?

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Can 'Small-Mart' Replace Wal-Mart?

by: Joel Makower

What would the world be like without Wal-Mart? It's not a simple answer.

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RED HERRING | Massive Drives Interactive Ads

by: David Polinchock

Once again, smart companies are using new technology to deliver the same old stuff!

Moving to grab a bigger part of the in-game ad market, Microsoft’s Massive unit introduced its latest offering Monday—interactive ads.  

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