Mark Rogers

How to Monitor Blogs: It's about Knowing the Questions You Want Answered

by: Mark Rogers

When we first speak with a brand manager or a PR person they normally ask us these questions:

“What are people saying about my brand in blogs?”

“Can you help me monitor that?”

Continue Reading

H&R Block Do Social Media

by: Mark Rogers

H&R Block used social media marketing to boost their profile and raise awareness of their digital accounting product, reports Ad Age. The lady responsible was Amy Worley (Photo: Jonathan Fickies). They used YouTube, Facebook, MySpace, Twitter and Second life. As AdAge comments, this kind of marketing in social media is “about stacking up many small ideas to create a big total impact”.

Key stats:

Continue Reading

Online Brand Building - a Case Study from Avis Europe

by: Mark Rogers

Recent figures from the IAB indicate that UK online advertising has reached £2bn. This number has already outstripped radio and newspapers and is chasing down television (at £3.9bn). The internet’s proportion of ad spend in the UK is the highest in the world.

Continue Reading

'Search is Brand' as a Blogging Case Study

Continue Reading

Measuring Blogging Influence

by: Mark Rogers

To coincide with Les Blogs Market Sentinel are publishing a white paper in association with Onalytica and immediate future

Continue Reading

Pharma Discovers Social Media

by: Mark Rogers

A good report in Rareplay observes that pharmaceutical companies are using social media in marketing and communications. The piece cites Wyeth’s Knowmenopause resource for women seeking information about the menopause and GSK’s appointment of a social media manager.

Continue Reading

Case Study Wal-Mart

by: Mark Rogers

An article in the New York Times (requires free registration or use Bugmenot for a one-time password) profiles how Wal-Mart have taken on their detractors with a pro-active PR campaign, run by a number of ex political campaigners.

Continue Reading

The Net Promoters Index

by: Mark Rogers

New Communications Blogzine has published Mark Rogers’ article looking at how Market Sentinel measures corporate reputations with our “net promoters index”. Here it is:

Continue Reading

Business Blogging Tips

by: Mark Rogers

Not the least of the good things at the NewComm Forum event was the chance to meet Jeremiah Owyang of Hitachi Data Systems, author of the 69 business blogging tips a feature he diffidently subtitles “learn from my pain”. Jeremiah’s tips are pretty much the best thing that has been written about corporate blogging so far from the inside.

Continue Reading

Can You Blog Your Way out of a Crisis?

by: Mark Rogers

I am addressing a CBI conference this week in Birmingham, UK, where the agenda is to discuss Crisis Management and digital media.

Continue Reading
Subscribe to RSS - Mark Rogers