H&R Block used social media marketing to boost their profile and raise awareness of their digital accounting product, reports Ad Age. The lady responsible was Amy Worley (Photo: Jonathan Fickies). They used YouTube, Facebook, MySpace, Twitter and Second life. As AdAge comments, this kind of marketing in social media is “about stacking up many small ideas to create a big total impact”.
Recent figures from the IAB indicate that UK online advertising has reached £2bn. This number has already outstripped radio and newspapers and is chasing down television (at £3.9bn). The internet’s proportion of ad spend in the UK is the highest in the world.
A good report in Rareplay observes that pharmaceutical companies are using social media in marketing and communications. The piece cites Wyeth’s Knowmenopause resource for women seeking information about the menopause and GSK’s appointment of a social media manager.
An article in the New York Times (requires free registration or use Bugmenot for a one-time password) profiles how Wal-Mart have taken on their detractors with a pro-active PR campaign, run by a number of ex political campaigners.
Not the least of the good things at the NewComm Forum event was the chance to meet Jeremiah Owyang of Hitachi Data Systems, author of the 69 business blogging tips a feature he diffidently subtitles “learn from my pain”. Jeremiah’s tips are pretty much the best thing that has been written about corporate blogging so far from the inside.