Marina Natanova

7 Pragmatic Tips on Starting Your NPS Program

There, you’ve got it – an approval to start an NPS program. You want it all, and you want it now. After all, you believe in the cause and want to make it happen. Here is a little something to help you start the process smoothly:

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Through the Looking Glass

by: Marina Natanova

In September 2009 I left Russia for Belgium, to work for Futurelab. By that time I had worked internationally for 5 years, but the prospective of seeing “the West” from inside was thrilling. I had little illusions, though: when you see audit results * of a huge multinational across the globe, you stop feeling so bad about your own country’s opaque methods of dealing with advertising money. However even those little illusions I had, were enough to give me a surprise. 

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Bees’ Views on Brand Building

So you want to start building your tree? Well, it is not an easy task. First, you must plant some roots. Then hammer some wood and bark on top of them. Tie on several branches and glue some blossom, for the bees to come over and pollinate them. Definitely glue some leaves to create a murmur in the air, so that the bees know you have a tree. Now wait for the bees, so that you can finally have fruit. Sometimes, to speed up the process, it helps to make a special offer for bees – e.g. “Pollinate 2 flowers, get honey from 3!”.

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Is There Life after Purchase?

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Consumers Wake up. Thanks, Apple?

By: Marina Natanova

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Phone quest, or Please be less creative

By: Marina Natanova

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The Vessel Drowned, the Passengers Survived.

by: Marina Natanova

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Zdravstvuite from Futurelab !

rumow_01To balance our “western” focus, at Futurelab, we’re going East.  In this context, we welcome Marina Natanova.  As executive director of the media management consultancy EMM in Moscow, she will regularly come by with a Russian perspective on media, marketing and other interesting aspects of life.  We for one are proud to have her on board and look forward to her musings.  A first articl

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