Maria Pergolino

Guest Post by: Maria Pergolino

The magnitude of the Internet’s size and scope can be overwhelming when determining how to incorporate the countless B2B marketing facts and strategies you can find on the Web.

Take a look at these 5 B2B marketing infographics that help breakdown the reams of information into memorable images and data you can use to boost your online marketing efforts:

Guest Post by: Maria Pergolino

I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? NO!

Guest Post by: Maria Pergolino

Just under one month ago Daniel Burstein, esteemed marketer and Director of Editorial Content for MECLABS, emailed me and a group of other marketing bloggers asking, “if you had one last blog post to write, what would it say?” His question was based on “The Last Lecture” by Randy Pausch.

Guest Post by: Maria Pergolino

Today, many marketers look to jump on the B2B social media bandwagon while expecting a simple integration with current B2B marketing efforts. Although many think this, it’s simply not the case, as most run into barriers along the way.

Guest Post by: Maria Pergolino

Just like everyone else, B2B marketers wear different hats in the duties they perform. In order to become successful, they need a mix of marketing skills. These skills vary in range depending on the task needed at hand.

What is the essential skill set for modern B2B marketers? Here is a basic outline of the skills required:

Guest Post by: Maria Pergolino

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. One of the best sources of information is industry statistics.

Guest Post by: Maria Pergolino

At my previous company my success was measured by number of leads. If I hit the right number, I was in the clear. If the total lead count was high, I was awesome. If I was short of my lead goal, I had some explaining to do. Makes sense, right? More leads equals more won deals. Management could understand these metrics. It was easy for the VP of Sales to see my results via a dashboard in the CRM system. Life was good. Well, that is unless you were a sales rep. (Don’t worry. I learned the right way fast, becoming a demand generation machine!)