Maria Pergolino

Guest Post by: Maria Pergolino

As the social media terrain becomes more populated with websites, the choices for B2B social media marketing stretch far and wide. Beyond the old (can we really say that? Facebook, has only been around for seven years, after all!) stalwarts – Facebook, Twitter and LinkedIn – there are thousands of other sites to choose from. Such as:

Guest Post by: Maria Pergolino

B2B Marketing: The Evolution of a Marketer

According to Merriam Webster, by definition, evolution is “a process of continuous change from a lower, simpler, or worse to a higher, more complex, or better state.”

Infographic Art: The Types & Trends Marketers Must Know

There are many types of infographics on the web, all of which share a common goal: to portray interesting information in a compact and visually intriguing way.

Guest Post by: Maria Pergolino

Grabbing readers’ attention, making them think and stimulating them to act is the primary goal of content marketing. To that end, there is much the great writers of the past can teach modern B2B marketing professionals about connecting with readers.

Guest Post by: Maria Pergolino

Athens was the hub of Greek philosophy when philosophers Socrates, Aristotle and Plato were alive. Now the hub of all information is the Interne, and each B2B marketer is a philosopher in his or her own right, with the ability to share and evolve ideas in the work of a moment.

Guest Post by: Maria Pergolino

American composer Stephen Sondheim once said, “Art, in itself, is an attempt to bring order out of chaos.” That said, the true art of an infographic is in finding a way to tell the real story behind the numbers. There are a number of things that should be taken into consideration when creating an infographic. Here are nine key characteristics to keep in mind:

Guest Post by: Maria Pergolino

One of the proven formulas for success in the movie business is the continuation of an existing story via sequels. In fact, in 2011, a record 27 sequel films will be released. Audiences love to reconnect with characters and find out what’s going to happen next.

Guest Post by: Maria Pergolino

True business leaders don’t let fear impede their success.

Guest Post by: Maria Pergolino

The days of a corporation being able to control every word that goes out about its brand are long gone. And don’t get me wrong; I think it’s for the better. People are smart, and they like making decisions based on the truth, even when not everything that shows up is positive.

Guest Post by: Maria Pergolino

Oftentimes we, as email marketers, talk about different strategies and tactics to get recipients to ‘opt-in’ for future messages. But, not all opt-ins are created equal. In fact, it’s quite the opposite.