Malcolm Gladwell

Guest Post by:  Eli (Market Sentinel)

Malcolm Gladwell makes a convincing case that high-risk activism depends on real-world relationships, but he ignores the value of social media for changing popular consciousness.

Review: The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us, by Christopher Chabris and Daniel Simons

Before reading farther, watch this video if you haven’t already seen it:

by: Scott Goodson

The word is Mark Earls is Malcolm Gladwell on Speed. Last year, he wrote a book called "Herd: How to Change Mass Behavior by Harnessing Our True Nature" available here.

by: Dominic Basulto

by: Mark Rogers

Duncan Watts is a Yahoo researcher who has done detailed work looking at the best strategy to launch a viral campaign - the kind of campaign which is aimed at getting the consumer to pass the idea along. Watts compares campaigns which targeted viral communications via “influentials” in the social network with campaigns which simply seeded the viral in the maximum number of places in the network. Watts found that the latter was a more effective way of launching a campaign.

by: Dominic Basulto

Malcolm Gladwell returns to the pages of The New Yorker with a story about "innovation multiples" -- independent discoveries or inventions that occurred at the same time, but in different places.

by: John Caddell

There was a fun article today in the Wall Street Journal that ranked the top business gurus by citation, Google hits and media mentions. Familiar names, like Gary Hamel, Malcolm Gladwell and Thomas Friedman are in the top 5.