Stairway to Brand Heaven & Hell

by: David Armano

Inspired by a chat with Jared Spool.


Original Post: http://darmano.typepad.com/logic_emotion/2008/06/brand-stairway.html

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We Are Carrying too Many Cards? Someone Needs to Solve This Problem

by: Idris Mootee

I've come up with two great ideas today. Here’s a big one for Facebook ....create a digital card that can replaces all the membership cards to replace all the cards that we carry and jam our wallets. Make it the size of an iPhone and I can just flip through my card on a touch screen. Or make that application reside on an iPhone.

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9 Reasons Why You Should Improve Your CRM with Intelligent Virtual Agents (IVA's)

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Looking for Love (Loyalty) in All the Wrong Places (Customers)

Economist Umair Hague makes an interesting point — and raises some interesting questions — about customer and brand loyalty on his blog:

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How to Increase Customer Pain

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Selling the Unsellable

by: Roger Dooley

Can you imagine a more difficult marketing task than selling books written by long-dead authors like Plutarch or Pliny the Younger to middle-class Americans? To make the challenge even more difficult, the books are priced well above most hardcover books, and you have to sell not just a few volumes to each customer but dozens and dozens.

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