love

This is a post about love. I don’t mean the touchy-feely romance between lovers love — nor the air-kiss-“you-look-mahvelous” social lubricant love. Rather, I mean love as a game-changer for business leaders.

Review – Love Branding: How to make people fall in love with your brand by Carolin Dahlman

Carolin Dahlman has two professions: branding expert and “love coach.” While these two callings seem unrelated at first glance, Dahlman thinks they fit together perfectly. In her book, Love Branding, she shows how marketers can achieve branding success by understanding how humans relate to each other.

Can a company/brand create such powerful emotive connections to make customers love them? Your advertising agency will be quick to say yes. I am not sure. I can imagine a few scenarios when it happens but is is very uncommon. Marketers like to convince themselves that you can buy ‘love’ and that’s the ultimate goal for great marketing. What's that book name "Lovemark"? That's an example of advertisers drinking their own Kool-Aid. Yes, many customers can have a level of enthusiasm because we provide them with a great customer experience, is that love? That’s what I want to write about.

by: Jonathan Salem Baskin

Nielsen Online released a report in late April, in which it argued that usage rates for new Twitter users dropped precipitously after the first month, and that this meant its growth didn't match the early adoption rates of Facebook or MySpace.