By now you should be close to having all of your top-line budgets approved and be heavily into the detail of spending the marketing funds you've just been entrusted with. Yet before you rush off to fill the pockets of agency wizards and media-moguls, I'd like to stir things up a bit. For this post, I have come up with 7 budget recommendations against which to benchmark your decisions.
It's the season to make lists and hitparades, so to end the year we'll do our bit as well. According to Google Analytics, here's a list of the ten most read articles since the launch of this blog on March 5th, 2006. It's an interesting mix, which for me, is also a testimony to the way the Long Tail seems to be working.
While we didn't start this blog for the numbers and don't care about them too much, we are a little bit proud that in the last 10 days we broke through the Technorati 10,000 barrier, Alexa's 50,000 barrier and for the first time hit over 1000 subscribers on Feedburner (A BIG THANK YOU TO ALL THOSE WHO ALLOW US TO PUBLISH THEIR CONTRIBUTIONS).