A recent study asked people to draw logos of well-known brands from memory. Most of them failed, but does it matter?
The study, which prompted drawings that ranged from nutty my-four-year-old-did-it, to the occasional picture perfect rendering, was conducted by signs.com, which is in the sign-making business. It was a brilliant PR stunt that got covered in Adweek, New York Times, and Daily Mail.
I’m not sure it tells us anything about logos, though. At least not directly.