location based

Digital: Study Says Most Marketers Should Forgo Foursquare - Advertising Age - Digital

A new study out by Forrester seems to indicate that there's not enough people using location based services for marketers to bother with them right now. Although they also suggest that people should experiment with these tools as well.

Well, I also have a study (well, not a study really, just a discussion with some smart folks) that I believe shows something pretty significant:

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Checking in to Check People out – Innovative Use of Foursquare Data

Four the last six months, and particularly since the real push on Foursquare at SXSW in March this year, we have seen a real increase in both people using and people innovating with Foursquare. At FreshNetworks we have been using the location-based social media tool with some of our clients – most notably the CatchAChoo London-wide treasure hunt for Jimmy Choo (which ended yesterday with the Jimmy Choo trainer being caught by @tjsaul at l’Atelier de Joël Robuchon).

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Twitter and Facebook Follow Foursquare – 2010 Is the Year of Location-based Social Media Tools

It is a truth universally acknowledged that everybody makes predictions at the end of a year about ‘the big thing for next year’. Sometimes they’re right and sometimes they’re wrong. And sometimes you only really start to notice trends and change when you are in them. In social media it is becoming clearer and clearer that the big thing for 2010 is location-based tools.
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A Look Forward, Some Predictions for 2010

I've gotten some excellent feedback on my 2010 predictions and thought that I would keep a brief excerpt up from here for a little while. You can find the full post by clicking on the link below and I’ve included the list here. Please let me know what you think.

 

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A Look Forward, Some Predictions for 2010

Time to look ahead into 2010 and think about what's going to make an impact this year: 

 

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GPS Films

by: David Polinchock

Catching up on my tweets this morning and came across this originally posted by the folks at ydreams (yea, I'm going through their entire twitter feed because they have so many cool ideas listed there!). So here's the deal, it's a location based movie, where your location is both the scene of what you're watching and the trigger for watching the scene. How cool is that!

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