location based

Social Media Perks – How @ChilternRailway Rewards Its Regular Customers

Guest Post by: Jon Stokes

Earlier this year I wrote about how Chiltern Railways were using twitter for customer service.

Aside from their responsive Twitter account, I was also impressed by the company’s use of foursquare to reward the “mayor” of Marylebone station with the privilege of switching on the Christmas lights –  an innovative way to recognise a loyal customer.

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Checking-In on the Internet's Urban Density Problem

If you think about any of the most popular Internet start-ups that have appeared on the public radar within the past year, they all share one unique characteristic: they are more fun and engaging, the more people who use them within a specific geographic area.

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Why the Changes to @foursquare with #4sq3 Are Game Changing in Location-based Marketing

If you use Foursquare on an Apple or Android smartphone, you will notice a significant update to the app this week. Version 3.0 has been released, and with it come significant changes that not only change the app experience, but also show that Foursquare is maturing in its use and positions is clearly alongside Facebook Places, the other dominant location-based service.

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11 Actionable Trends for 2011

One of the most interesting parts of my job is working wirth each January to curate what the firm sees as the key trends that we think our clients and teams need to think about in the year ahead. This is the second time Steve and I collaborated on this effort. What I really like about our 2011 effort is that we don't just gaze into the crystal ball but we provide actionable insights along with recommendations on what you should be doing.

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Location-based Marketing Should Be about More than Just Vouchers

With the launch of Facebook Deals in the US in November and its imminent launch in the UK, the opportunities for brands to engage in location-based marketing are growing and set to grow more in 2011.

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Six Social Media Trends for 2011

Originally published at Harvard Business Review

It was a banner year for social media growth and adoption. We witnessed Facebook overtake Google in most weekly site traffic, while some surveys reported nearly 95% of companies using LinkedIn to help in recruiting efforts. In my outlook for last year, I cited that mobile would become a lifeline to those looking for their social media fixes, and indeed the use of social media through mobile devices increased in the triple digits.

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SCVNGR Location Based Game Platform

SCVNGR is an innovative location based game platform rather like Foursquare, you check in at different locations and you can unlock various rewards. The approach that SCVNGR is taking though is creating a platform that allows anyone to create games and challenges that could be associated with one location (challenges or rewards) or span multiple checkins (a Trek).

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Three Ways Location-based Services Can Add Value to Consumers and Marketers

This week’s New Media Age contains a feature on location-based marketing looking at some case studies of where it has been used well and the opportunities for it as part of the marketing mix. We’ve written before about opportunities that location-based services offer to marketing. From using Foursquare as a small business to the many ways to use Facebook Places, location-based services offer many potentials for experimentation and new ways of communicating with and marketing too consumers.

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The First Location Based Storytelling

The images above are from the Lascaux cave in France and are estimated to be about 16,000 years old. I've been playing around with some new images for business cards and thought of images like this when I began my search. To me, they represent two of the most basic things that I talk about:

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What Is a Foursquare Friend?

Foursquare is the latest Big Thing in the social space, following in the footsteps of Friendster (RIP), Myspace (nearly RIP), Facebook (world’s third largest nation) and Twitter. If you’re not familiar with it, Foursquare is a mobile application that uses GPS to know where you are and allows you to “check in” at places you visit. Friends can learn from the application where you are and on the spur of the moment decide to pay you a visit. (Is it obvious that the application started with young people in New York?)

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