location

How Mobile Apps Keep Shoppers’ Footprint Local

Today, many are touting the benefits of buying locally produced products because — all else being equal — these products have less of an environmental footprint because they travel shorter distances to market. Yet, there has been less attention paid to how far shoppers travel to make their purchases — and the opportunity to reduce their environmental impact when doing so.

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The Attention Economy Is Now the Location Economy

It's not all unicorns and rainbows in Silicon Valley these days. Already, voices are starting to grumble that it is The End of the Beginning for Silicon Valley, that Startups Are Boring, and that Facebook is the Last Great Company of the Desktop Age. And they’re right -- the wonderful burst of innovation that brought us companies like Facebook, Twitter, Foursquare, Zynga and Groupon is starting to run its course.

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Why B2B Companies Should Use Foursquare

Guest Post by: Maria Pergolino

The explosion of social media has effects far beyond how B2Bs market. Companies everywhere struggle with the question of how to manage their B2B social media efforts and along with that, how much access they should allow their employees to social media while on the job.

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