local

National Brands Going Local

My most recent Harvard Business Review piece discusses a trend in retail: Whole Foods and other progressive retailers like Starbucks and Lululemon Athletica are increasingly shedding their national standards and conventions to achieve a more local brand image.

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Will Daily Deals Turn Newspapers Around?

"Groupon is Hastening the Demise of the Newspaper Industry," wrote a daily deals trade pub in April.

It could be the other way around.

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A Starbucks by Any Other Name

A new local coffee-shop called "15th Avenue Coffee and Tea" is opening this week on Seattle's Capitol Hill, only it's not new, nor is it local. It's a test concept from Starbucks that, if successful, could appear in other markets.

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The Future Is The Past?

by: Jonathan Salem Baskin

What if one of the futures coming after our miracle of the Internet and the madness of our economics is a model of living and investing we last saw about a hundred years ago?

Just change the names, technologies du jour, and consider:

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The Locals Get It

by: Jonathan Salem Baskin

I'm regularly impressed by the brand marketing acumen of local businesses. It must have something to do with their size -- perhaps smaller, more collaborative and integrated management than larger companies -- or their hands-on accountability for sales results.

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The Future of Marketing and Advertising

by: Matt Rhodes

What’s the future of Advertising? There is none.

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musing about social networks and g/local cultures

by: danah boyd

While taking a break from my dissertation to do my taxes, my mind wandered back to my data. I started reflecting on how the new suburbia* parents I met when interviewing teens knew few other adults in their community. They knew other adults in passing - fellow churchgoers, parents of kids' friends, etc. but many didn't really socialize outside the family.

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Can 'Small-Mart' Replace Wal-Mart?

by: Joel Makower

What would the world be like without Wal-Mart? It's not a simple answer.

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