Marketing to Millennials – What We Can Learn From New ComScore Data

Millennials (those born from 1980 onward) are a key target for many brands and marketers. Whilst older groups are still the largest media audiences these under 35s have unique digital consumption habits. As they get older, these habits will only become more mainstream. So understanding more about this audience, and how they use digital tools and technologies, is critical for any brand.

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How Technology Is Transforming Our Brains

A while back, Bill Keller of The New York Times stirred up a hornet’s nest when he wrote a column worrying that joining Facebook would have a debilitating effect on his 13 year-old daughter’s intellectual faculties. Technology advocates, including me, pounced.

Now there are new studies out that seem to support his argument. One shows that using search engines decreases our memory and another suggests that GPS may atrophy our brains. Discovery magazine has collected a half-dozen similar examples on its site.

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Plato: Know Thy Selfie

The selfie has emerged as one of the defining modes of self-expression of the smartphone era. Sometimes, it seems like half of all photos uploaded to Facebook or Instagram each day are selfies. While it’s easy to view these “selfies” as just another example of how technology is turning young members of the Millennial generation into narcissistic, self-absorbed individuals unable to maintain any intimacy in their relationships, maybe there’s another explanation for the popularity of the selfie.

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The Social Sickness – [Infographic]

Guest Post by: Jason Miller

Do you check to see how many likes your Instagram photo has every 5 minutes? Do you remove vowels from words in your Tweets? Have you checked in at your local Starbucks more than anyone else? Your answers to these questions will determine whether or not you have an unhealthy relationship with social media.

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The Arrival of the Digital Snob

Thanks to prominent politicians like Rick Santorum and Orrin Hatch, America has been having a contentious debate this week about what it means to be a snob in today’s society. According to Republican presidential candidate Santorum, the desire to attend college automatically qualifies you as a “snob,” while according to Utah Senator Orrin Hatch, the desire to wear a “hipster fedora” and drink a “double skim latte” qualifies you for indoctrination into snob society.

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Flâneurs and the "Gastronomy of the Eye"

On route to explaining why cyberflânerie isn't flourshing online, Evgeny Morozov rekindles the joys of real-world flânerie:

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Can Nike Fuel a Mobile Health Revolution?

The mobile health revolution, which started and took off in overseas emerging markets, is rapidly making its way to the U.S. The past few months have brought a surge of new innovations - the FitBit Ultra, the Jawbone UP and now the Nike+ FuelBand, all of which attempt to combine fitness tracking and health awareness into an attractively-designed mobile product.

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Conflicting Messages about Relative Wellbeing of the Generations

Yesterday I was reading an article in the WSJ titled: "Aging and Broke, More Lean on Family." Much was made of research from Pew about the increase in multigenerational households because of the inability of older people to afford to life alone. The article is behind a paywall - don't worry - it was long on anecdotal stuff and short on detail.

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Potatoes vs. Salad

There are two trends underway in America these days, and they're about as contradictory as trends can get: marketers are chasing healthy living markets -- food, drinks, clothing, vacations -- while more people are getting and staying fat than ever before.

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Counting Down to the Era of the Quantified Self

We’ve almost reached a point where it’s possible to track and record nearly every aspect of our daily lives, from how many calories we had for breakfast, to how often we work out, to how many hours we slept last night.
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