Pontificating, theorizing, and terrorizing abounds these days in tech startups. Here is a simple test to help you figure out if the startup you work for is in trouble. All you have to do is listen to your CEO talk to people for a week and determine if she uses these lines.
In part 1 of this series, we discussed one key reason companies fail to change even though it's vital: the inability to, using John Kotter's term, "bring the outside in." In other words, companies don't choose to look outside their walls to see what's happening around them, assess the implications, and absorb that into their strategies, products and operations.
Every now and then I stop to actually read what corporate websites says. Today I did a couple of Enterprise Software sites to see what the leaders in this area are doing to their clients.
Note: Enterprise software is after all the backbone of most large corporations so I suspect the attitude of those backbone-suppliers will tell me a lot about the path big business is taking towards the future.