lead nurturing

Content Curation for Lead Nurturing

By now, many marketers are convinced of the value of lead nurturing – but they remain flummoxed by the task of creating content to fuel their programs. In this post, I’d like to propose that marketers can and should embrace content curation as an effective, easy way to nurture leads.

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Top 10 Tips for Lead Nurturing Success

Guest Post by: Katie Byrnes

A great addition to Marketo’s Resources has been the Spear Marketing Group white paper, Top 10 Tips for Lead Nurturing Success, written by Howard Sewell. Not only is it a helpful resource when starting your lead nurturing, it also embodies and reinforces so many Marketo best practices. For a quick summary of the 10 tips, read below.

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10 Worst Things to Do With a Qualified Sales Lead

Guest Post by:  Maria Pergolino

Marketers spend a lot of time (and money) delivering leads to sales teams. Of course, one big mistake – or even a series of little ones – can be the end of a potential sale.

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Sales and Marketing Alignment to Drive Success with Carlos Vidal

Guest Post by: Maria Pergolino

As part of our ongoing B2B sales and marketing thought leadership interviews, I spoke with Carlos Vidal, Principal at Sales Benchmark Index (SBI). SBI is a strategic advisory firm that helps executives understand how well their sales forces are performing relative to peer group and World-Class levels. SBI is differentiated through the use of empirical data -- a repository of over 11,200 companies, across 19 industries, 11 years of history and over 315 sales metrics.

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Lead Nurturing ROI and Content Mapping

Guest Post by: Maria Pergolino

This week Marketo released the final chapter of our Definitive Guide to Lead Nurturing which focused on calculating the ROI of Lead Nurturing. This was my favorite chapter as it not only provided best practices and examples, but also included workspace for marketers to calculate the impact of lead nurturing at their organization.

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The Difference Between Drip Marketing and Closed Loop Marketing

Guest Post by: Maria Pergolino

These terms, often used interchangeably, are different approaches to how you nurture your prospects. While they often imply use of email and online marketing, they have been used to improve the success of marketing efforts long before today’s marketing technologies were available. The increase in the terms usage is due to marketer’s ability to better implement these programs, due to email, website monitoring and web analytics, campaign tracking, and campaign optimizing allowing for A/B email and landing page testing. 

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DC Analyst Connection: Coordinating Marketing and Sales across the Entire Revenue Cycle

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Sales Is Mars, Marketing Is from Venus - Podcast Vol II - Lead Scoring

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Lead Nurturing - Dating for B2B Companies?

by: Jon Miller

No one enjoys blind dates. Whether you’re introduced by friends, the Internet, or your neighborhood matchmaker, it’s nerve-wracking to meet for the first time.

Conversely, everyone loves weddings. The flowers, the tradition, the drunken dancing at the reception, you can find something you like.

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The YouTube Approach to Lead Nurturing

by: Jon Miller

Content is critical for lead nurturing. Whether it is a case study, new research on some aspect of your industry, a how-to guide, or a whitepaper, content is what makes your lead nurturing programs work – and lead nurturing is what helps marketing drive more revenue to sales.

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