Laszlo Kövari

Nokia, RIM, Yahoo: Executives Shooting in the Dark

Guest Post by: Laszlo Kövari

You are chairing a board and/or are the CEO of a company that has a brutal problem at hand, the kind that Nokia, RIM or Yahoo faces in the technology arena nowadays: new players better understand the concept behind your business and consistently eat away your share of the pie; since you are stuck in the very pattern that made you successful or worst yet your patterns have been causing your troubles for years,  time is not on your side.

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Don’t Mess with the Herd!

Guest Post by: Laszlo Kövari

One guy says Zuckerberg is totally wrong about identity (for whatever reason); then tons of other guys say: how could he be wrong with $75B (or whatever it maybe at this time) valuation?…or: I wish I could be so wrong, etc.

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Brands on Social Channels

Guest Post by: Laszlo Kövari

I was hesitant to write yet another post on “social media”; I really think that writing about such things means contributing to the hype and as we know hype always misses the point.

Also: the most important points about this question have already been made by much smarter people.

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How to Brand Space

Guest Post by: Laszlo Kövari

“Differentiate or die”. This is branding dogma.

Yet: the majority survives nicely without true differentiation.

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A Marketing Guy’s Approach to Self Marketing

Guest Post by: Laszlo Kövari

I got this email the other day from a marketing guy looking for a job.

It’s so full of generalities that it’s borderline funny. I think it would be difficult to write something like this for a “the most undifferentiated” competition.

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Design and Identity

Guest Post by: Laszlo Kövari

There are two types of design representing two poles of a spectrum: one of them is based on “what is”, the other is based on principles, so its function is to enable the emergence of “what should be”.

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Leadership and the Elite

Guest Post by: Laszlo Kövari

The table has turned: it’s no longer the State that provides context for economics; business itself has (tried to) become the context.

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The Tragi-comedy of Customer Service

Guest Post by: Laszlo Kövari

Millions of stories have been written about bad customers service. It would be too easy to write another one, too easy to analyze the details, to pinpoint how they make all the mistakes that are logically possible to make and -with a twisted, reverse-creativity that defies “logic”-  even more.

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An Impractical Perspective on the Wine Business

Guest Post by: Laszlo Kövari

As we go from south to north we come across wine nations, beer nations and of course spirit nations. Wine consumption however is growing globally, including in beer and spirit nations and as a result of this the wine selection is getting wider in all major super and hypermarkets.

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Emergence of Identities

Guest Post by: Laszlo Kövari

Identities exist on three levels: potentially, virtually or actually.

At this stage we’re not talking about brand identities. Just identities.

On the level of potentialities these identities are pure concepts and they are independent of any particular individual.

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