language

by: Roger Dooley

Few would argue that Shakespeare is one of the greatest writers in the English language, but we don’t see Madison Avenue putting much of their copy in sonnet form.

By: Roger Dooley

Why do spokespeople in ads who aren’t professional actors do so badly most of the time? No doubt we’ve all seen the ads featuring the owner or sales manager of the local car dealer, or the guy who owns the furniture outlet, that seem painfully bad.

by: Roger Dooley

Marketers have more options in today’s increasingly multilingual society - a variety of electronic and print media can address groups of consumers in different languages.