Neuromarketing: From Soup to Nuts
I’ve been chronicling the nascent neuromarketing industry since 2006, and I don’t think I’ve seen a story to date which captured social media attention to the degree that the recent Campbell Soup neuromarketing story did. The original story in the Wall Street Journal fueled a mini-boom of Twitter and blogging activity. Why? I think the fact that a major consumer products company went on the record about their use of neuromarketing, and even provided specifics of how they changed their marketing, was the driving force. This was an unusually detailed look inside a practical application of neuromarketing.