The Struggle Continues in Measuring the Value of Design

It’s not easy describing the value of design. Even looking to describe the value of design being optimistic. I often get by by reducing the discussion to 2 scenarios; what happens when design is used and when design is not. So it did not come as a surprise to me that at the recent Design Management Institute (DMI) meet up in Copenhagen, they concluded that the value of design can’t be measured”…or at least not in any standardized way”.

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Digital Embassies: A Blueprint for Community Engagement

Upon first arriving at Edelman, I noticed that our language was a bit different when talking about community aspects of social media. Instead of saying "Facebook this and Twitter that" we often refer to the properties organizations manage online as "embassies". While we work with clients closely in both consultative, strategic and tactical ways, it seemed like the right time to take a step back and focus on what's really important. Engaging your community. So Call this a blueprint if you will for how you and your organization can think about building and managing multiple embassies in a hyper-connected world.

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Organisational Performance - the Best KPI Ever

by: Sigurd Rinde

"Key Performance Indicators (KPI) are financial and non-financial metrics used to help an organisation define and measure progress toward organisational goals - The act of monitoring KPIs in real-time is known as business activity monitoring (BAM)."

Usually applied to individuals, but why not one that can be applied to the organisation proper?

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KPIs and Metrics - More on Online Community Measurement

by: Matt Rhodes

I’m returning to the subject of measuring the ROI of online communities after an all day session with a client today. We spoke a lot about how they are to measure the benefit of the online community they are launching and about the metrics they are going to measure and the KPIs they will report on.

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