knowledge

The Seven Tips for Agency Survival

by: Alain Thys

If advertising is so effective, why are CNN, airport billboards and business magazines free from ads in which agencies promote themselves to business audiences?  I always ask this question "tongue in cheek", but lately the cheekiness is waning.  Ad-effectiveness is plummeting all-round and both brand owners and consumers are nearing the point where indifference turns into annoyance.

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Instant expert, in just seven steps

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The End of Knowledge Hoarding

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