Katie Glass

Mobile Commerce: How Brands Are Falling Behind

Guest Post by: Katie Glass

A recent report has revealed that the majority of premium brands are failing to keep up-to-date with the opportunities presented by mobile marketing.

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L2′s Top 20 Luxury Brands Using Digital – Burberry Lead the Way

Guest Post by: Katie Glass

A recent report has revealed that social media adoption by the fashion industry has exploded over the last three years. The latest L2 Luxury Digital IQ Index report which was led by Scott Galloway, Professor of Marketing at NYU Stern, reveals that there is now widespread adoption of social media channels by fashion brands.

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