Karl Long

We Didn’t Start The Viral - Commercial Successes

by: Karl Long

Todd linked to this excellent viral homage to some of the notable viral videos of the last few years. Believe me they list a hell of a lot, but what I found interesting was the number of deliberate commercial “virals” for want of a better word. These are the companies/people that managed to achieve what I believe is quite a feat, to launch a deliberate campaign that “goes viral”.

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Guinness Has Hidden an Ad Online

by: Karl Long

Guinness has added a little twist to its latest advertising campaign and have hidden it online somewhere for someone to find. In good old ARG (alternate reality game) tradition they have started this game off with a couple of clues, in this case a fictional Mayor called Juan Ramon has put a video on youtube and created a pdf letter to share.

 

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Radiohead Update, Set Your Own Price Experiment Sells 1.2 Million Albums at $8 Each

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Three Traits of Successful Blogs - Focus, Passion, and Originality

by: Karl Long

Someone on LinkedIn just posed this question “How can one make Blogs more enjoyable or What is that you do to maintain the popularity/readership of your blog?“. Here are my thoughts on this, this may not be all that leads to a successful blog, but these are for me pretty essential ingredients: Focus, Passion, and Originality.

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Interactive Agency Blogs and “the long and the short of it” Podcast

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Beyond Viral: 3 ideas for Co-Creative Marketing

by: Karl Long

So this is some early experimental thinking here so feel free to poke holes, call bullshit, or add your own take in the comments.

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Communicate your commitment to your customer

Firebrand - Extremely Ambitious Advertising as Content Destination

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Bob Garfield on the Death Of The Advertising Agency (video)

by: Karl Long

Big point here is ad agencies have to change how they are compensated.

 

 

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Niche Marketing Is The Key To Viral Marketing

by: Karl Long

Bobby Hendersons post explaining his Fine Art Taco experiment should be required reading for all marketing, advertising, business people, and bloggers.

taco experiment

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