Karl Long

Steal This Comic

by: Karl Long

The insanity of music DRM stolen from XKCD

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Viral Marketing Gone Horribly Wrong - So Funny

by: Karl Long

What makes me laugh so much about this brilliant parody and almost homage to viral marketing is how it’s almost plausible. Remember LonleyGirl15 :-)

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An Anthropological Introduction to YouTube Presented to the Library of Congress June 23rd

by: Karl Long

This is a wonderful video presentation on YouTube that focuses the anthropology, the behavior, and the culture that YouTube is enabling. This is a wonderful video from an educational standpoint and I plan to use it in the upcoming course on social media I will be teaching in the fall at the Academy of Arts University in San Francisco.

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Creative Commons Case Study Database

by: Karl Long

I think many of us intuitively know how important Creative Commons is in supporting the co-creativity, like mashups and many kinds of consumer generated content. Now we don't have to rely on our intuition and Creative Commons have created a database of case studies of it's use around the world.

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The Power Point That Made Me Cry (Because I Was Happy)

by: Karl Long

Your mileage may vary but some of the themes in this slideshow “happiness as your business model” resonate so deeply with me it literally brought tears to my eyes.

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Designing for Mobile People Not Mobile Devices

by: Karl  Long

“We must focus on mobile people, not mobile devices. In other words, we are not merely shrinking in size a Web experience, but creating an entirely new platform for communication and interaction.”

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Plurk, Twitter for Teens?

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Brand Tags - Crowdsourcing Brand Perceptions

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Interactive Marketers, the New Stick in the Muds?

by: Karl Long

Is the web really moving so fast that the recently, bold, innovative, interactive marketers are now the “traditional” media? Are they obsessed with RIA/Flash based “orgies” for the senses and missing the boat a little on the “new” marketing, the conversational marketing, the blog marketing, the social software etc.

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Advertising vs. Reality

by: Karl Long

German web site Pundo3000.com has done a case study of 100 product and package shots of packaged food and compared it to the reality of what is inside the package. Great stuff, we need a US version of this because even the product shot of herring bits in sauce looked nasty :-)

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