Karl Long

Social Media and Collaborative Marketing

Shiv Singh from Razorfish has put a great presentation that highlights the value of social media as part of a collaborative approach to marketing. Shiv calls it Social Influence Marketing, but it’s essentially an approach to marketing that includes the customers in many of the activities.

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Avatar – 23 Minute Behind the Scenes Special, Great Demo of Augmented Reality

Everyone knew that Avatar was a technically advanced, but you will probably be surprised at the amazing fusion of performance and technology. The whole special is brilliant and if you liked the movie you will enjoy this a lot.

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Generic Social Strategies: Become the Platform or Drive the Community

Michael Porter popularized the idea and proposed generic strategies for organizations like Cost Leadership and Differentiation. Normally I’m not a fan of generic strategies as I don’t think they really lead to a sustainable advantage. IMHO most strategies should take such good use of your organizations talents, capabilities and resources that it should be virtually impossible to copy your strategy. In other words if you are worried about sharing your strategy with people because you think people might steel it, I’d suggest you find a new strategy.

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Twitter Short Codes – Microsyntax

Hashtags emerged some time ago as a way for people to indicate keywords in their tweets, metadata if you like. Usage was simple, just put a # before any word and it became a #hashtag. Search engines could filter through the noise for # and find metadata about the tweets. This works well for custom words that you want to create on the fly, but what strikes me is there is an opportunity for sets of letters or codes that have meaning in of themselves without the need for that additional character of the hash tag.

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How to Be Happy in Business

by: Karl Long

This is a wonderful diagram from Bud Caddel who writes WhatConsumesMe.com. I’ts a concept I believe in and one that I wished I had really understood a long time ago. Finding something that you really love to do is for some people is itself a lifetimes work. I think sometimes it takes a lot of courage to do what you love because often people don’t have the same vision as you.

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What Happens to Creative Ideas?

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The Medium of Business Is Behavior

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Foursquare - Dodgeball on Steriods - Is Going to Be Huge

by: Karl Long

Foursquare appears to be a wonderful evolution of Dodgeball, a much loved service that Google bought a couple of years ago but didn’t fund, and eventually shut down at the beginning of March. Dodgeball was a super simple SMS based service that you would send a text message to with the name of the venue you were at, and then dodgeball sent a richer text message to your friends letting them know the name and address of where you were at.

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Scott McCloud TED Talk - An Education in Visual Communication

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Brief History of Advertising, Marketing and Branding

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