Karl Long

ROI of Blogging

by: Karl Long

Dennis Howlett, a business blogger (with a focus on IT and Finance) writes an interesting post about the conundrum of ROI for corporate bloggers.

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Business Fear Mongering - “But what if everyone uses that”

by: Karl Long

Many conversations about interactive products and services come to the point of asking the question “but what if everyone uses that”, ususally reffering to the “free” aspect of a service, or the general priceing, or features etc.

Google - We could give away 1 gig of web space, eeek, but what if everyone uses that? We’ll go out of business

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The Rise of Microbrands as Institutional Power Fades

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Features Don’t Matter Any More?

by: Karl Long

A nice little article from the “Association of Computing Machinery” proposes features don’t matter any more and pro-ports “welcome to the age of user experience.”

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The New Intermediary - Blogs as Trusted Guides - or Reintermediation

by: Karl Long

In the late 90’s when I was working with an Internet Consultancy a pretty significant buzzword was “disintermediation”, in other words, cutting out the middleman. Travel agents would be replaced by travelocity and orbitz, and car salesmen would be replaced by cars.com or edmunds.com and the like.

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Web Users Judge Sites in the Blink of an Eye

by: Karl Long

An interesting article from nature.com that proposes that web users can form an opinion about websites within the first 50 milliseconds, that’s like watching 1 frame of a tv show.
news @ nature.com - Web users judge sites in the blink of an eye - Potential readers can make snap decisions in just 50 milliseconds.

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Three D’s of Customer Experience

by: Karl Long

HBS working knowledge just published and article from Bain & Company called the three D’s of customer experience. Bain & Company is another top business consultancy rather like McKinsey.

Here’s a link to the article: The Three “Ds” of Customer Experience

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