Karl Long

3 Rules For Managing Viral Marketing - What Every CMO Needs To Know

by: Karl Long

If you are responsible for the creative output of a marketing department or an agency, then this post is for you. What I aim to outline is some of the key differences between viral marketing and traditional marketing, that might spark some ideas on how you can augment your creative process, and where to invest your time and effort.

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Web 2.0 CEO Quotes From TechCrunch Video

by: Karl Long

TechCrunch recently posted a 29 minute video of an interview with a bunch of Web 2.0 CEO’s about what they thought Web 2.0 was, trends, etc.

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Why Podcasting Matters to Your Business

by: Karl Long

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How Agency.com Pitched Subway Via YouTube

by: Karl Long

Agency.com get’s my vote of “agency of the month” for what they have done here. This is a viral video of Agency.com pitching subway.

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Top 50 People That Matter In Todays Business - You’re Number 1

by: Karl Long

Business 2.0 puts together the list of the top execs, entrepreneurs and innovators who are setting the agenda in business today. Guess what, you’re number 1.

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Customer Experience + Co-Creation = Kick Ass Business

by: Karl Long

I’ve been convinced for a while that the customer experience is the key to valuable co-creation in companies and organizations, and yet I have felt a bit on the fringe, so I was absolutely knocked out when I read this business week article “Ruthless Focus On Customer Experience”.

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current.tv - The Social Video Sandbox - What NBC Should Be Doing With YouTube

by: Karl Long

current.tv is is like youtube in the way that flickr is like photobucket. It may not ever compete on volume, but will surely compete on quality, revenue and recruiting Social Media Talent.

current_tv

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Fox Launches Social Video Site - Fox Atomic

by: Karl Long

 foxattomic

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A Little YouTube Advertising News

by: Karl Long

Finally, a new feature on YouTube hints at how they may capitalize on their amazingly productive community.

Essentially I just saw this at the end of a clip, which is a dynamic interstitial at the end of the clip that points me to other clips on YouTube. Granted, this is not commercial, money making advertising yet, but it will be.

youtubeclip

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Die Web2.0 Die Die Die Die or the Social Media Manifesto

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