Karl Long

YouTube Releases Test Tube - A Feature Incubator

By: Karl Long

Test Tube

For many years web design was an unnatural paring of graphic design, software design and product design, all of these disciplines assumed that there was an endpoint that was “done”.

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Yahoo Brand Universe - A Product/Brand Focused Social Media Mashup Mini Site

By: Karl Long

In a very smart move Yahoo has identified 100 brands or properties that are very popular with its users and is using that as the basis for creating brand/product focused mini sites that pull together content from all over Yahoo.

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What Extraordinary Things Can You Do With An Ordinary Product

By: Karl Long

Previously I blogged about the BlendTec blenders and I asked the question “does your company make something extraordinary” scamp commented that most companies don’t make extraordinary products.

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The New 30 Second Spot

By: Karl Long

Does your company make something extraordinary? BlendTec does and here’s a 50 dollar advertising campaign right there, including the cost of the rake. It’s been watched 280,000 times, favorited 474 times and has 113 comments, not bad ROI.

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If People Could Fly What Would Buildings Look Like?

By: Karl Long

After wandering around the eerily quiet “Dell Island” on SecondLife it struck me that most of the buildings in SecondLife are built to mirror buildings in the real world, with stairs, and impenetrable walls, windows etc.

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Fast Iterations vs. Big Bang Design

By: Karl Long

One question that comes to mind as I read the excellent UIE article The Freedom of Fast Iterations: How Netflix Designs a Winning Web Site, what would have Netflix looked like if a big interactive agency had been involved?

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Tim Berners Lee - Scientific Study Of The Social Web

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Brand Proliferation - From Borat’s Perspective

By: Karl Long

From a couple of clips i’ve seen it seems that Borat is going to combine the brilliant fake interviews in the movie just like in the TV show (the Ali G Show). I think one of the reasons the Ali G movie failed was it had none of the “reality” of the TV show, ie famous and regular people being set up with fake interviews with a supposed foreign corespondent.

Watch this clip showing Borat with a supermarket manager, exploring proliferation...

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A Bluffers Guide To Social Media

by: Karl Long

Antony Mayfield, head of content and social media at Spannerworks (which appears to be a SEO company) writes an interesting article for BrandRepublic.com where he lays out a high level summary of what social media might mean to businesses and brands.

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Corporate Video 2.0 - Second Life Machinima + Youtube

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