Karl Long

Social Product Management

Product management is a very important discipline in a lot of technology companies, they are the glue between business strategy and the engineering team. In many organizations they are also closest to the customers and help strike a balance between demand for features and profitability to the business. In really good organizations product management decentralizes the execution of the strategy rather like Napoleon did with the French Army when he radically decentralizing his command.

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Next Step for Organizations in Social Media Is Leadership

In the current landscape lots of companies are listening to their communities, and some are participating but few are providing the leadership required to cultivate, nurture and shape that community over the long term. The “2010 Social Media Benchmarking Study” from Ketchum and FedEx documents that only 10% of companies are providing real leadership (by their definition).

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Patentwiki – An Idea Incubator

I’m working on a concept called Patentwiki.cc, a site where people, communities, and organizations can share and refine concepts prior to patenting and/or copywrite protection. The idea is to create shared ownership by early contributors, supporters and sponsors of innovative processes and ideas. It should also provide a simple structure for non-contributors to license the use of the idea for commercial use with fees going to pay the owners of the patent/licence.

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Where Games and Marketing Collide

As someone who straddles the marketing world and the gaming world I’ve been struck by the convergence of goals between the industries and I think that marketers are likely to move boldly into creating games as a growing part of their mix. There has been experimentation with platforms like Foursquare and more recently with Facebook places and deals, but in my mind these are not tools built for marketers and don’t offer much in the way of depth of content or more importantly game design.

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SCVNGR Location Based Game Platform

SCVNGR is an innovative location based game platform rather like Foursquare, you check in at different locations and you can unlock various rewards. The approach that SCVNGR is taking though is creating a platform that allows anyone to create games and challenges that could be associated with one location (challenges or rewards) or span multiple checkins (a Trek).

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Dictatorships vs. Collectives: Strategic Metrics for Organizations

Nokia vs Apple, we can see how that one’s going, how about Google vs Facebook? What these matchups have in common is they are both between organizations with distinctly different cultures, one a collective and the other a dictatorship. I’m hoping that they are descriptive enough that it was obvious that the collectives were Nokia and Google and the dictatorships were Apple and Facebook :)

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Advertisers Are out of Ideas or They Don’t Care about Hulu

I’ve been using Hulu quite a lot recently due canceling cable (obviously I now get the benefit of reacting condescendingly to small talk about American Idol with “oh, I cancelled cable”, while still keeping up with the daily show :). Anyway, I’ve been exposed to a few Hulu ads now and I’ve got so say it’s some of the worst advertising i’ve ever seen (except for an old spice commercial which was awesome).
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The Most Important Questions Twitter Is Asking of Its Data

Twitter shared a fascinating presentation with information on how they are handling analysis of it’s 100 Billion tweets. Much of the analysis is focused on numerous technical requirements but there are some really fascinating business requirements as well.

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My First Slidecast: Added Audio to Employing Your Customers for Fun and Profit or Design for Co-Creation

After the video of my presentation at Inverge 2 years ago has failed show up I have finally put an audio track on this presentation to provide a bit more context around my thinking and ideas. Amazingly, 2 years later the majority of the presentation still rings true and i believe the better companies can engage with customers in co-creation the more competitive they will be and the more meaning customers will derive out of these relationships.

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Elements of Twitter Style: Attempts at Clear Communication and Attribution for People and Machines

one must first know the rules to break them

This is a rather hyperbolic statement but Twitter is probably one of the most fascinating emergent communication and collaboration platforms i’ve come across since writing. communication and collaboration on twitter is very much an emergent, dynamic, and uniquely colored by the individual’s experience.

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