Josh Hawkins

Mega Reach with Micro Marketing

by: Josh Hawkins

Mollie Spilman, CMO of Advertising.com, has an article at iMedia extolling the benefits of advertising networks for marketers who are trying to achieve reach objectives.

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American Express Sued Over 'My Life, My Card,' Represents Bigger Problems Than a Lawsuit

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Why Political Campaigns Are Slow To Join The Internet TV Revolution

by: Josh Hawkins

Despite the rapid adoption of broadband video by marketers, consumers and "prosumers," political campaigns have been slow to join the Internet TV revolution. This seems surprising given all the hullabaloo over blogs and grassroots fundraising in the last election cycle.

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Which Ads Get The Eyeballs?

by: Josh Hawkins

John Battelle's Searchblog notes an interesting Nielson/Norman eye tracking study on the effectiveness of various online ad formats.

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Blogs: Back to the Basics

by: Josh Hawkins

I was in a PR meeting last week and blogging came up. These conversations always seem to turn on risk, exposure, liability, trust, competition. Unfortunately, these topics tend to derail attention to the key benefits of engaging in social media tactics as part of more general marcom strategy. 

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Brands Experiment with Social Media Avails

by: Josh Hawkins

AdAge.com reports that Yahoo will begin selling ad space on Flickr's social media service. This represents the first foray into the monetization of social media for Yahoo, and Nikon will be a charter advertiser.

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Land Rover & Internet TV

by: Josh Hawkins

Young & Rubicam have launched a broadband video channel for Land Rover called Go Beyond TV.

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CGM & the False Paradox of Contextual Advertising

by: Josh Hawkins

There is a growing debate over the viability of consumer generated media (or user generated content) as a venue for marketers to engage in serious consumer branding. The problem stems from the idea that the context of brand messaging is as important as the message itself.

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PBS NewsHour Looks at Future of Television

by: Josh Hawkins

Determined not to make the same mistakes as the music industry, television networks are scrambling to experiment with new Internet distribution models. And some are making money along the way.

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Heineken Halts All TV Advertising

by: Josh Hawkins

The Times Online UK reports today that Heineken has pulled its television ad budget after 30 years of broadcast advertising campaigns. It will redirect its marketing dollars towards point-of-sale promotions and event sponsorship.

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