Joseph Mann

Lousy Customer Satisfaction-It’s a Global Phenomenon!

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Measuring the ROI of Social Networking for Business

by: Joseph Mann

Social networking sites like Friendster and Yahoo 360 are all the rage, but is there a business application lurking in there?

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Fun with Branding – What’s Your Sign?

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Mouthing Off

by: Joseph Mann

According to research from GfK NOP, while 67% of U.S. consumers in 1977 called Word-of-Mouth (WOM) one of the best sources for new product information, that number exploded to 92% in 2005.1

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You Call That Analytics?

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“Podcast” Chosen as Word of the Year

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Watch Your Back: Five Criteria for a Competitive Threat Benchmark

by: Joseph Mann

I think you can never have too many tools for keeping an eye on the competition. One benchmarking tool I developed to do this I like to call the “Competitive Threat Index” and with it you can plug in values based on certain criteria and then charting them to provide a quick visual overview of whom you need to be watching at any given time.

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